Subliminal: How Your Unconscious Mind Rules Your Behavior (Vintage) Paperback – February 12, 2013
Author: Visit Amazon's Leonard Mlodinow Page | Language: English | ISBN: 0307472256 | Format: PDF, EPUB
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Amazon.com Review
V.S. Ramachandran is a neuroscientist known for his work in the fields of behavioral neurology and visual psychophysics. The author of The Tell-Tale Brain, He is the Director of the Center for Brain and Cognition, and is currently a Professor in the Department of Psychology and the Neurosciences Graduate Program at the University of California, San Diego. This delightfully accessible yet intellectually rigorous book transcends traditional boundaries between neuroscience, psychology and philosophy, to tackle the riddle of the unconscious mind. Freud bashing is a popular intellectual pastime these days (I myself have been guilty on occasion) but Mlodinow shows that by emphasizing the unconscious he was on the right track: we are completely unaware of the vast majority of events going on inside our brains. The book presents compelling evidence gleaned from a variety of sources to show that much of our behavior is governed not so much by our conscious mind – which is prone to claim credit – but by a cauldron of motives, drives and unconscious propensities of which we are largely oblivious. Indeed, most of our actions are carried out by the unconscious mind (or minds ) which exists in peaceful harmony with the conscious person "inside" your body. The question of why we are conscious of the tip of the iceberg of neural activity continues to remain elusive but, perhaps, the answer can be found by asking what you can do without being conscious; What’s the IQ of the unconscious mind? Here Mlodinow offers dazzling new insights into what the unconscious can and does do, to influence our lives.
--This text refers to theHardcover
edition.
Review
“With great wit and intelligence, Mlodinow takes us on a sweeping tour of this [mental] landscape and the latest revelations in neuroscience.”
—The Huffington Post
“Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research . . . [with] plenty of his trademark humor.”
—Los Angeles Times
“Clever [and] engaging. . . . A popular-science beach book, the sort of tome from which cocktail party anecdotes can be mined by the dozen.” —The Oregonian
“Fascinating. . . . Shows how the idea of the unconscious has become respectable again.” —The Economist
“A must-read book that is both provocative and hugely entertaining.” —Jerry A. Webman, chief economist, OppenheimerFunds, Inc., and author of MoneyShift
“Leonard Mlodinow never fails to make science both accessible and entertaining.”
—Stephen Hawking, author of A Brief History of Time
“An assault against the idea that we control our decisions and our beliefs in the way that we think we do . . . . A useful addition to the growing body of work arguing convincingly against the idea of the rational human brain.”
—The Daily Beast
“Mlodinow thinks in equations but explains in anecdote, simile, and occasional bursts of neon. . . . The results are mind-bending.”
—Fortune
“Mlodinow argues his case persuasively and with humor.”
—The Montreal Gazette
“In a loose, easygoing style, Mlodinow combines numerous accounts of scientific studies with pop-culture references and even personal anecdotes.”
—Kirkus Reviews
“Mlodinow is the perfect guy to reveal the ways unrelated elements can relate and connect.”
—The Miami Herald
“This very enlightening book explores the two sides of our mental lives, with a focus on the subconscious or subliminal element. Drawing on clinical research conducted over a period of several decades and containing a number of rather startling revelations . . . the book appeals to readers with an interest in the workings of the human mind.”
—Booklist
“Think you know the whys and hows of your choices? Think again. Follow Mlodinow on a gorgeous journey into the enormous mental backstage behind the curtain of consciousness.”
—David Eagleman, neuroscientist and author of Incognito: The Secret Lives of the Brain
“With the same deft touch he showed in The Drunkard’s Walk, Mlodinow probes the subtle, automatic, and often unnoticed influences on our behavior.”
—Daniel J. Simons, professor of psychology, University of Illinois, and coauthor of The Invisible Gorilla
“If you liked The Drunkard’s Walk, you’ll love Subliminal. This engaging and insightful book not only makes neuroscience understandable, it also makes it fascinating. You will look at yourself (and those around you) in a new way.”
—Joseph T. Hallinan, author of Why We Make Mistakes
“A highly readable, funny, and thought-provoking travelogue by Mlodinow, a trusted traveler in this treacherous region, who leads us on a tour of the little-known country that is our unconscious mind.” —Christof Koch, professor of cognitive and behavioral biology, California Institute of Technology
Direct download links available for Subliminal: How Your Unconscious Mind Rules Your Behavior – February 12, 2013
- Series: Vintage
- Paperback: 272 pages
- Publisher: Vintage; Reprint edition (February 12, 2013)
- Language: English
- ISBN-10: 0307472256
- ISBN-13: 978-0307472250
- Product Dimensions: 8 x 5.2 x 0.9 inches
- Shipping Weight: 10.4 ounces (View shipping rates and policies)
- Amazon Best Sellers Rank: #12,166 in Books (See Top 100 in Books)
- #58 in Books > Medical Books > Psychology > Social Psychology & Interactions
- #74 in Books > Business & Money > Organizational Behavior > Workplace
- #79 in Books > Health, Fitness & Dieting > Psychology & Counseling > Social Psychology & Interactions
Subliminal: How Your Unconscious Mind Rules Your Behavior by Leonard Mlodinow
"Subliminal" is the provocative and fascinating look at the unconscious part of our minds. One of my favorite authors and physicists, Leonard Mlodinow, takes the readers on a journey into the science of the unconscious. What a fun and enlightening book this was. Mlodinow is the master of making the difficult accessible and fun for the masses. How are mind works is one of the most interesting subjects and I was thrilled to see that the coauthor of both the Grand Design and the equally interesting book War of the Worldviews makes his latest venture into this intriguing science. This excellent 272-page book is composed of the following ten chapters: 1. The New Unconscious, 2. Senses Plus Mind Equals Reality, 3. Remembering and Forgetting, 4. The Importance of Being Social, 5. Reading People, 6. Judging People by Their Covers, 7. Sorting People and Things, 8. In-Groups and Out-Groups, 9. Feelings, and 10. Self.
Positives:
1. A fascinating topic (science of the unconscious) in the hands of a master.
2. Elegant, conversational tone that makes this book a treat to read.
3. Mlodinow consistently produces great books and this one lived up to my expectations.
4. As accessible a book as you will find. A difficult topic made easy and fun to read.
5. The book is loaded with great and I mean great examples to help the reader grasp the latest in the science. One of the books strengths.
6. Great use of science history.
7. The pioneers of the science of the unconscious.
8. Great use the latest scientific research in this fascinating topic to support well-stated positions.
9. You will end up with a better grasp at how our brains work.
10.
We often imagine that every decision we make has a rational basis, that everything we do is for a "good reason." What we never consider is that each choice, each experience actually has an unknown framework that underlies it. So,"why" we think we made a decision may not explain the choice at all.
Mlodinow looks at our decisions from the perspective of the new field of social neuroscience, and finds what Freud and Jung theorized about almost a hundred years ago: that beneath every action and experience that is apparently rational, a set of unconscious processes actually dominates the decision-making process.
But these process are far from the "blood, lust and rage" of the Freudian unconscious, or the universal Platonic conceptions of Jung. Instead, these are adaptive mechanisms that protect us and help us to find a way through the rigors and dangers of life.
For research into these mechanisms, Instead of the "psychologist's couch" approach to self -understanding taken by classical psychoanalysis, Mlodinow champions an empirically verifiable line of research that is far from the "psychiatrist's couch" of classical psychoanalysis. Namely, social neuroscience, with the fMRI as the key experimental tool. This is a device that allows scientists to see exactly what processes are occurring in the brain during any given activity or experience.
In an experiment that gives breathtaking evidence of the possibilities presented by social neuroscience, a computer was able to select an image that closely matched one being viewed by an experimental subject, from over six million possible choices, on the basis of analyzing fMRI data alone.
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