Health Care Market Strategy

Health Care Market Strategy: From Planning to Action [Paperback]

Author: Steven G. Hillestad | Language: English | ISBN: 0763789283 | Format: PDF, EPUB

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Health Care Market Strategy: From Planning to Action
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Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you’ll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.

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• Paperback: 358 pages
• Publisher: Jones & Bartlett Learning; 4 edition (July 6, 2012)
• Language: English
• ISBN-10: 0763789283
• ISBN-13: 978-0763789282
• Product Dimensions: 9.1 x 5.9 x 0.8 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #351,115 in Books (See Top 100 in Books)

Excellent book. Everything is so clear and concise. Learned a lot from the book. Its the updated version, thats also one of the plus points.

By Arun Gandikota

This was ordered buy my daughter for her Master's Degree. She has been renting from these folks for a while now and the price sure beats any other way of getting the books.

By Don

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