Social Media in Healthcare: Connect, Communicate and Collaborate (Executive Essentials: What Every Healthcare Executive Should) Paperback – April 30, 2010
Author: Visit Amazon's Christina Beach Thielst Page | Language: English | ISBN: 1567933564 | Format: PDF, EPUB
Social Media in Healthcare: Connect, Communicate and Collaborate – April 30, 2010
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Review
This book is a gem for healthcare executives who are confused about when to use blogs, tweets, feeds, and other social media tools. This book facilitates an easy way to launch into uncharted but essential territory for your healthcare organization --Connie Evashwick, ScD, FACHE, Professor of Healthcare Marketing, School of Public Health, Saint Louis University
Social Media in Healthcare offers concrete methods for integrating each social media tool into an entire communication strategy that engages patients and increases dialogue throughout the organization. This book is a must read if you're considering how best to leverage social media in your healthcare setting --Benyamin B. Lichtenstein, Professor of Management and Entrepreneurship, University of Massachusetts
Social Media in Healthcare is very timely and well written. The book will be invaluable for the health professional looking to understand the terminology and find examples. I appreciated that each chapter tackled a main topic quickly and efficiently and included important points to consider. Christina Thielst continues to think and communicate progressively. The last two chapters reinforced her expertise as she highlighted key points for organizations and looked to the future. --Gregory L. Smith, President, Greg Smith and Associates and Visiting Professor, Management Information Systems, College of Business Administration, Kansas State University
Social Media in Healthcare offers concrete methods for integrating each social media tool into an entire communication strategy that engages patients and increases dialogue throughout the organization. This book is a must read if you're considering how best to leverage social media in your healthcare setting --Benyamin B. Lichtenstein, Professor of Management and Entrepreneurship, University of Massachusetts
Social Media in Healthcare is very timely and well written. The book will be invaluable for the health professional looking to understand the terminology and find examples. I appreciated that each chapter tackled a main topic quickly and efficiently and included important points to consider. Christina Thielst continues to think and communicate progressively. The last two chapters reinforced her expertise as she highlighted key points for organizations and looked to the future. --Gregory L. Smith, President, Greg Smith and Associates and Visiting Professor, Management Information Systems, College of Business Administration, Kansas State University
About the Author
Christina Beach Thielst, FACHE, is a senior administrator with a long career in a variety of hospital and other healthcare settings. She is a noted author and presenter, and her weblog, Christina s Considerations, has been a vehicle for finding and using her voice on current healthcare issues.
Direct download links available for Social Media in Healthcare: Connect, Communicate and Collaborate (Executive Essentials: What Every Healthcare Executive Should) Paperback – April 30, 2010
- Series: Executive Essentials: What Every Healthcare Executive Should
- Paperback: 89 pages
- Publisher: Health Administration Press; 1 edition (April 30, 2010)
- Language: English
- ISBN-10: 1567933564
- ISBN-13: 978-1567933567
- Product Dimensions: 0.2 x 8 x 10.5 inches
- Shipping Weight: 2.4 ounces (View shipping rates and policies)
- Amazon Best Sellers Rank: #1,210,707 in Books (See Top 100 in Books)
As a surgeon/ MBA, I confess feeling ambivalent about social media. On the negative side, comes the whine, "You mean that I have to learn that too?" I picture myself scrolling down the trackbar of my Crackberry like the mouse in the social science experiment that stimulates its pleasure center so often that it looses touch with the world, stops eating and drinking, and dies prematurely.
On the positive side, I see social media as a great equalizer. It allows authorpreneurs like me to reach out in ways that previously only large publishing houses could do. The idea of having my new book, Getting It Done: Lifelines from the Field, become a best-seller next spring compelled me to read Christina Beach Thielst's new book, Social Media in Healthcare: Connect, Communicate, Collaborate.
I was not disappointed. This 74-page book is an entertaining read, especially if one keeps to a schedule of a chapter per sitting rather than trying to master its contents all at once. Readers like me who require repetition as a condition for mastery will find the three-page glossary at the end of the book helpful. It ends with wiki, a website that allows users to create and edit interlinked web pages and build collaborative websites.
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