The Content Analysis Guidebook

The Content Analysis Guidebook [Paperback]

Author: Kimberly A. Neuendorf | Language: English | ISBN: 0761919783 | Format: PDF, EPUB

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The Content Analysis Guidebook
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Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.

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• Paperback: 320 pages
• Publisher: SAGE Publications, Inc; 1st edition (December 13, 2001)
• Language: English
• ISBN-10: 0761919783
• ISBN-13: 978-0761919780
• Product Dimensions: 9.8 x 7.1 x 0.8 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #401,793 in Books (See Top 100 in Books)

As a budding scholar I found this book to be full of helpful material. It is essential to buy and read if you are planning on doing a content analysis or if you have an interest in this research method. I found Krippendorf's book to be a little cryptic, or difficult to read; "Analyzing media messages" is a great book on the method as applied to communication research; while Neuendorf's book ties a lot of what has been written on the subject together in an efficient and organized fashion and adds to this extensively. The book is good for both students and faculty -- providing easily referenced material on and about content analysis. I highly recommend the book.

By B. Freeman

As a graduate student, I was searching for just the right methodology to analize an amorphous amount of text. A colleague turned me on to content analysis. I investigated several "expert" texts by Krippendorf et al. and nearly lost my mind sorting through a maze of theory and babble. After an internet search I located Neuendorf's Content Analysis Guidebook. Simply put, this book was an answer to my prayers! Neuendorf writes in a style that is very friendly to the average reader. It is complex enough to stimulate inquiry yet simple enough not to have to read the same chapter ten times! Neuendorf presents readers with a true "guidebook"; a map to not only understanding the history and value of content analysis, but several different paths to acheiving a particular research objective. I see this book as a great tool for undergraduate and graduate students as well as those who have a need or desire to conduct content analysis research. Thank you Kim Neuendorf....GREAT BOOK!!!

By Tim

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