The Culture Map: Breaking Through the Invisible Boundaries of Global Business Hardcover – May 27, 2014
Author: Visit Amazon's Erin Meyer Page | Language: English | ISBN: 1610392507 | Format: PDF, EPUB
The Culture Map: Breaking Through the Invisible Boundaries of Global Business – May 27, 2014
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Review
“A helpful guide to working effectively with people from other cultures…Meyer delivers important reading for those engaged in international business.” —Kirkus Reviews
"Amusing"—Financial Times
"Although we live in an increasingly digitally connected and virtual business world, this book reminds us that understanding cultural differences in human interactions still matters. Global leaders know that blending cultural and individual diversity in teams is a sure recipe for better business outcomes. But this diversity needs to be first understood and then proactively managed. Meyer presents a brave, research-based, analysis of how to do just that. With clear and practical frameworks, The Culture Map will help business leaders become “cultural bridge builders” to the benefit of their teams and organizations."—Dr. Didier CL Bonnet, Global Head of Practices, Capgemini Consulting
“I highly recommend this book to both the professional and leisure reader. Erin has shown to be one of the main representatives of the next generation scholars who combine deep conceptual models with very practical applications. A must-read!”—Fons Trompenaars, Author of Riding the Waves of Culture
“Whether you are sitting at a desk in Boston or eating at a restaurant in Beijing, communicating across cultures is the great challenge of the global economy. Getting it right will be the the difference between success and failure. Erin Meyer shows you how to get it right in this very important book. Managers everywhere should read it.”—Des Dearlove and Stuart Crainer, Founders of the Thinkers50
"Amusing"—Financial Times
"Although we live in an increasingly digitally connected and virtual business world, this book reminds us that understanding cultural differences in human interactions still matters. Global leaders know that blending cultural and individual diversity in teams is a sure recipe for better business outcomes. But this diversity needs to be first understood and then proactively managed. Meyer presents a brave, research-based, analysis of how to do just that. With clear and practical frameworks, The Culture Map will help business leaders become “cultural bridge builders” to the benefit of their teams and organizations."—Dr. Didier CL Bonnet, Global Head of Practices, Capgemini Consulting
“I highly recommend this book to both the professional and leisure reader. Erin has shown to be one of the main representatives of the next generation scholars who combine deep conceptual models with very practical applications. A must-read!”—Fons Trompenaars, Author of Riding the Waves of Culture
“Whether you are sitting at a desk in Boston or eating at a restaurant in Beijing, communicating across cultures is the great challenge of the global economy. Getting it right will be the the difference between success and failure. Erin Meyer shows you how to get it right in this very important book. Managers everywhere should read it.”—Des Dearlove and Stuart Crainer, Founders of the Thinkers50
About the Author
Erin Meyer is a professor at INSEAD, one of the world’s leading international business schools. Her work focuses on how the world’s most successful global leaders navigate the complexities of cultural differences in a multicultural environment. Living and working in Africa, Europe, and the United States prompted Meyer’s study of the communication patterns and business systems of different parts of the world. Her framework allows international executives to pinpoint their leadership preferences, and compare their methods to the management styles of other cultures. Her work has appeared in Harvard Business Review, Singapore Business Times, and Forbes.com. In 2013 Erin was selected by the Thinkers50 Radar list as one of the world’s up-and-coming business thinkers. Follow her on Twitter: @ErinMeyerINSEAD
Direct download links available for The Culture Map: Breaking Through the Invisible Boundaries of Global Business – May 27, 2014
- Hardcover: 288 pages
- Publisher: PublicAffairs (May 27, 2014)
- Language: English
- ISBN-10: 1610392507
- ISBN-13: 978-1610392501
- Product Dimensions: 9.4 x 6.1 x 1.2 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Amazon Best Sellers Rank: #67,119 in Books (See Top 100 in Books)
- #29 in Books > Medical Books > Psychology > Occupational & Organizational
- #40 in Books > Health, Fitness & Dieting > Psychology & Counseling > Occupational & Organizational
As I began to read this book, I was again reminded of the challenges that the great explorers throughout history faced. Somehow they and their associates broke through what must have been for them invisible boundaries. Today, all manner of companies are struggling to navigate their way through different cultures, overcoming boundaries that had been previously invisible, barriers more numerous and daunting than any that Marco Polo, Christopher Columbus, Meriwether Lewis and William Clark, and Ferdinand Magellan had encountered.
According to Erin Meyer, "I provide a systematic step-by-step approach to understanding the most common business communication challenges that arise from cultural differences, and offer steps for dealing with them more effectively." She recommends and explains several strategies to increase her reader's effectiveness when addressing issues and resolving problems caused by cross-cultural misunderstandings, if not avoid them altogether.
Meyer shares her thoughts about how to achieve these strategic objectives:
o How to communicate effectively across cultures
o How to evaluate individual performance
o How to evaluate organizational performance (i.e.
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